Return on Investment
Every time you spend time or money on your business you are investing in the business. With each investment you want to make sure it is moving you towards your goal. A goal is not always financial but should always lead to a positive financial gain. For example, your goal may be to have 20 more loyal clients by the end of the year. Your goal is not "financial" but it will lead to a financial gain because with more clients you will increase your revenue.
So you create your marketing plan to accomplish this goal. Your main marketing plan includes having a mobile app for your business to increase customer loyalty and referral marketing. The money you invest in creating, implementing and running the app is your investment. Each month you want to see how your app is performing so you can make adjustments if needed and see that your investment is bringing in more clients. You do this by monitoring the app to evaluate how your app is being used. As you look at the analytics you are able to see how your clients are using the app, if they are sharing it with others (increasing referral business), buying more (in-app purchases), visiting your store often (using the loyalty feature), and what promotions and discounts brought in more business (through push notifications). With our analytics feature you are able to see your return on investment (ROI).
- Track usage and engagement metrics like downloads by device type, app sessions and average time in app.
- Capture important user demographic info, griving you more insight into your customer base than ever before.
- Monitor feature usage for insights into your client's likes and habits so you can adapt your marketing.